Investing in affordable advertising is challenging for small businesses because often your options are either too expensive, or do not provide the reach necessary for return on investment. While developing your marketing strategy, it will be important to implement marketing actions that quickly pay for themselves.
Coupons are a form of advertisements that attract customers, as well as encourage customer loyalty for your brand. Different coupon advertising options can benefit your business depending on who your target audience is and what industry you are in.
Consumer behavior and Coupon Advertising
Where do I start?
No matter what industry your business is a part of, there are many valuable coupon advertising options for you.
Register Tape Advertising
Register tape advertising allows you to place your ad on receipt tapes that shoppers receive in national retailers and supermarkets. For a small business this is advantageous because your brand will gain large-scale advertising at a much lower cost.
The reach for register tape advertising is simply calculated because one receipt equals one or more impressions. As you may already know, impressions don’t automatically equal sales, but unused coupons still pay themselves off because they raise brand awareness overtime.
Direct mail
Sending coupons, promotions and announcements through direct mail is a widely used marketing activity by small businesses. This is because along with Social media advertising, Direct mail delivers the Highest ROI for SMB’s.
Direct mail is beneficial for targeting your local market area, and direct mail response rates are the highest they have ever been! Again, you should always know your target audience first. With this marketing campaign you can use online mapping tools to target new/ reoccurring customers by segmenting your area by age, location, income, gender, and more.
Online Campaigns
Many online coupon advertising options might already be familiar to you. Whether it’s Groupon, Angie’s list or providing discounts on yelp, all are great selections for service-based industries. However, most models require a precise plan to ensure beneficial impacts for your business.
For more information about coupon advertising options or help with developing your advertising campaigns, please contact us by clicking here